Social Media in Action
Written by two industry experts, Social Media in Action was developed exclusively for Architecture, Engineering, Planning and Environmental Consulting Firms. This social media marketing book is the first of its kind, as it deep dives into the AE industry and its use of social media by providing expert analysis of the current online marketing and social media strategies happening right now, in the industry. Throughout the book, you'll learn what is working and what is not, as well as new ideas that should and will be implemented in the near future. You'll also get insight into industry specific case studies, interviews with industry leaders and a communication action plan specific to your business goals and objectives.
"The best thing about Social Media in Action is that it identifies and clarifies the distinctions between the many social media platforms, and how they are useful individually and in combination. Most importantly, it argues convincingly that the way to use them is to be present, get engaged, share generously and 'join the conversation'." - Jonathan Lerner, freelance journalist
"Social Media in Action is extremely informative and serves as a strong practical guide for building industry professionals of all types. It demystifies an otherwise complex and 'foreign' topic like social media in a way that people can easily digest." - Julie Obiala, Director of Public Relations for Gensler
"It is a succinct but powerful presentation of information that has absolute relevance to every professional practice.In only eight chapters and a useful glossary, authors Amanda Walter
and Holly Berkley present a straightforward assessment of the core benefits and challenges of social media, coupled with plenty of practical tips and resources.," Rich Burns, A/E Marketing Journal
Social Media in Action authors Holly Berkley and Amanda Walter were recently interviewed by Sarah Kathleen Peck in her article "The Need for Communication". The article appeared in MetropolisMag.com. Read full story here.
In their latest book review, ArchDaily gives readers a detailed look inside Social Media in Action. Click here to read full story
About the Authors
Amanda Walter is a "behind the scenes" PR professional who has worked inside some of the biggest brands in A/E and directly with some of the top executives and individuals whose ideas are shaping today's industry landscape. In 2010, she founded Walter Communications where she continues to help designers and planners of the built environment communicate their ideas, projects and firms through print, online and social media, as well as through public speaking. More at WalterComms.com
Holly Berkley is a recognized Interactive Marketing expert who has developed web sites, online marketing strategies and corporate social media training programs for some of today's top companies. She developed the first Interactive Marketing courses for San Diego State University and is the author of the popular business books "Marketing in the New Media" and "Low Budget Online Marketing for Small Business." More at BerkWeb.com